We used HD (High Definition) video and still cameras. The stills cameras were used to capture the images we wanted to use on our magazine cover/film poster and we took these during filming.
The HD camera equipment had good light settings so was good to use whilst filming during the evening. We set the white balance and exposure so that enough light would be let in, whilst at the same time keeping it low key. Some of the advantages of using digital technology rather than analouge are that it makes the creative process easier and editing can be more experimental as you can always undo any decisions that do not work. The final product is also easier to distribute i.e. via the Internet, or uploaded onto YouTube etc. Another advantage is that you can shoot then re-shoot footage without wasting materials - this saves money and allows you more control over film making process. We made the most of all these advantages whilst using this equipment.
The HD camera equipment had good light settings so was good to use whilst filming during the evening. We set the white balance and exposure so that enough light would be let in, whilst at the same time keeping it low key. Some of the advantages of using digital technology rather than analouge are that it makes the creative process easier and editing can be more experimental as you can always undo any decisions that do not work. The final product is also easier to distribute i.e. via the Internet, or uploaded onto YouTube etc. Another advantage is that you can shoot then re-shoot footage without wasting materials - this saves money and allows you more control over film making process. We made the most of all these advantages whilst using this equipment.
Editing Software
This helped with the construction of our media product because it allowed us to create a variety of effects that helped define the form and style of our trailer. The editing software that we used for our trailer and print work was Premier Pro/ Adobe Photoshop and Sound Booth. On Sound Booth we used the loops to replay the same sound which was then imported into our film trailer to ensure the soundtrack flowed evenly and was in sync with the action. We also looked at the decibel level of the track, which we lowered so that the soundtrack was not overpowering.
Photoshop enabled us to edit the film poster and magazine cover. We did this by using different tools and making layers for each in order to do things such as create text, change the size of the canvas and import found images (i.e. a barcode/celebrity shots) to make it look like a legitimate magazine cover. The advantage of these type of software is that there is no limit to how many different copies of the product you can make - you can go back and edit it at any time and change as many things as you want and save it under a different name so you don’t lose the original copy. We made multiple copies of each product and then showed them to our traget audience to get feedback on the one they thought was most effective. They used different colours, different fonts and different layouts etc.
Photoshop enabled us to edit the film poster and magazine cover. We did this by using different tools and making layers for each in order to do things such as create text, change the size of the canvas and import found images (i.e. a barcode/celebrity shots) to make it look like a legitimate magazine cover. The advantage of these type of software is that there is no limit to how many different copies of the product you can make - you can go back and edit it at any time and change as many things as you want and save it under a different name so you don’t lose the original copy. We made multiple copies of each product and then showed them to our traget audience to get feedback on the one they thought was most effective. They used different colours, different fonts and different layouts etc.
(Looping tools on Adobe Sound Booth )
(Decibel and pitch bender sound grid on Adobe Sound Booth )
( Layers of individual items on Adobe Photoshop)
(Different tools used in order to create magazine cover and poster including magic wand, crop, text, move and blur)
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